Its from Chicago! Leo Burnett is the agency that came up with this brilliant campaign, and based here in Chicago, and so is Allstate. Makes me proud to be living here now. This campaign not only entertains consumers, it also encourages great brand remembrance. Now when consumers no longer watch commercials on the television agencies have to become more creative so that their ads can form a presence in social media. Leo Burnett accomplishes this beautifully. Luckily a company can use social media as an expensive form of marketing research. There is so much going on in this city, and so much I still have to explore.
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